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Division 02 — Studio

Clear enough to convert. Distinctive enough to remember.

Most business websites fail at one of two things: saying what the business does, or being pleasant enough to stay on. Both are solvable, and neither requires a redesign every two years.

Two ways of working

Focused

A small site that does its job properly.

Fewer pages, written carefully, built on the same foundations as anything else here. Lean scope is not lower quality — it is less surface area. Right for a first serious website, or a business whose offer is simple and clear.

  • Three to six pages, written with you
  • Mobile-first layout and real accessibility
  • Technical SEO and structured data
  • One enquiry path that works

Bespoke

A site with an idea in it.

Original art direction, motion designed for the story rather than applied to it, and custom assets. Right when the website is doing persuasive work — raising, hiring, launching, or competing against companies with larger budgets.

  • Strategy and content structure from scratch
  • Original art direction and typography
  • Interaction and motion design
  • Case-study or product storytelling

The same floor, whichever way we work.

Lean scope is not lower quality. A smaller site has less surface area, not weaker foundations — and the six things below are not negotiable in either mode.

  1. Works on a phone, on a slow connection, in one hand
  2. Keyboard navigable, screen-reader sane, WCAG 2.2 AA targeted
  3. Server-rendered content that search engines can actually read
  4. Your domain, your hosting account, your ownership
  5. Documented at handover, with deployment access removed
  6. 30 days of bug fixes on reproducible implementation defects

Send the situation, not a specification.

A URL and two sentences about what the business does is enough. If a smaller job would serve you better, that is what you will be told.

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