Replacing a site without throwing away what it earned.
An old website usually has something worth keeping: rankings, links, pages people still find. A redesign that ignores them costs you traffic you had already paid for.
You are probably here because
- It was built on a platform or theme nobody supports any more
- It is slow, and every year it gets slower as another plugin is added
- It ranks for things you no longer do and none of the things you do now
- It cannot be edited without breaking the layout
What that involves
An audit before a design
Which pages get traffic, which have links pointing at them, which rank and for what. That determines what is kept, merged, rewritten or retired — before a single layout decision.
Redirects mapped properly
Every retired URL gets a permanent redirect to its closest replacement. This is the step most redesigns skip, and it is why traffic falls off a cliff the week after launch.
Content carried across deliberately
Copy is rewritten where it is vague and kept where it works. Existing images are reviewed rather than replaced wholesale with stock.
A rebuild, not a reskin
New foundations: server-rendered, accessible, fast, and maintainable. A theme change on old infrastructure inherits every problem that made the site slow.
What this is not
- No promise that rankings will improve — the aim is not to lose them, and then to earn more
- Content migration for very large sites is scoped separately and priced separately
- No ongoing maintenance retainer beyond the 30-day bug-fix window
Request a site review
Send the URL. You will get a specific answer, including if the answer is that you do not need this.
Start a brief